# A loyalty program that keeps customers coming back

> Give members points on every booking, reward them on birthdays and referrals, and win back those who haven't booked in a while. You set point value, redemption rules and member tiers.

https://www.commoware.com/en/marketing/loyalty-program

## Set point value and rules

Choose the point value and currency, e.g. 100 points = €10. Decide when points become usable, whether they expire and what share of a booking can be paid with points.

- Point value and currency
- Redemption cap and minimum points
- Rules for combining coupons, points and instant discounts
- Spend-based member tiers with point multipliers

## Choose when, and what, members earn

Each rule is tied to an event: every purchase, spending a set amount, signing up, birthday, leaving a review or long inactivity. Add validity dates and priority.

- 9 rule types
- Points, reward coupon or instant discount
- Date range and priority

## How to set up a loyalty program

1. **Enable membership:** The loyalty program works with member accounts; turn on membership in Customer Account Settings first.
2. **Set point value:** In the Settings tab, enter the cash value of points and the usage and expiry rules.
3. **Add rules:** For example "3% points on every tour", "Welcome points on sign-up" or "Birthday coupon".
4. **Track points:** See every member's balance in the Member Points tab.

## Rule types

- **Purchase-based:** Every purchase, a number of purchases, spending a set amount or an instant checkout discount.
- **Event-based:** Rewards on sign-up, referrals, birthdays and reviews.
- **Win-back:** Bring inactive members back with an automatic reward.

## FAQ

**How do customers use their points?**
Signed-in members redeem points at checkout. You set the maximum share of a booking payable with points and the minimum points per use.

**When do points become usable?**
Points become usable a set number of days after the service date. You can also make points expire after a number of months.

**Can coupons and points be combined?**
You decide. Coupon + points, instant discount + coupon and instant discount + points can each be switched on or off.