# Turn visitors into customers with pop-ups

> Offer a first-booking coupon, add the visitor's email to your newsletter list or send them straight to your featured tour. No code needed — pick the design in your panel.

https://www.commoware.com/en/marketing/pop-ups

## Pick a layout, add a coupon

Choose one of five layouts, type the coupon code to show and set how often it appears. Optionally ask for the visitor's email before the offer is revealed.

- Full image, image left, right, top or bottom
- "Also collect email" for newsletter sign-ups
- Show once or show again after a while

## Title, text and destination

Write the title and description and polish them with AI. Send visitors who click to a tour, a category or any page you like.

- AI text improvement
- Link to a tour, category or direct URL
- Ordering for multiple pop-ups

## How to create a pop-up

1. **Pick the layout:** Go to Marketing → Pop-up → Create Popup and choose where the image sits.
2. **Write the offer:** Enter the title, description, button text and coupon code; upload your image.
3. **Set the behaviour:** Choose whether to collect email, how often to show it and where the button leads.
4. **Go live:** Activate and save. The content is auto-translated into your site's other languages with AI.

## What pop-ups deliver

- **Grow your newsletter:** Collected emails land in Newsletter Subscribers, ready for your bulk email campaigns.
- **Speed up first bookings:** A welcome coupon nudges undecided visitors to book.
- **Works in every language:** Pop-up content is auto-translated, so foreign visitors see it in their own language.

## FAQ

**Will the pop-up open on every page, every time?**
No. You choose the frequency: show once, or show again after a while, so visitors aren't annoyed.

**Where do the collected emails go?**
With "Also collect email" on, visitors enter their email before the content is shown and the address is added to Newsletter Subscribers in your panel.

**Can I run more than one pop-up?**
Yes. The lowest order number shows first; when the visitor closes it, the next one opens.